Each year, nearly 500,000 young drivers take to the road for the first time and of these, 1 in 10 will have an accident in their first six months of driving. Young drivers (aged 17-24) are involved in 20% of all serious accidents yet make up just 8% of the driving population.
Our Aim: “to develop innovative, GPS-based products and services that influence driver behaviour in order to reduce accidents and save lives whilst reducing environmental impact”.
Through Project T.E.D, Satsafe is partnering with Transport for Greater Manchester and Sunderland University’s Institute for Automotive and Manufacturing Advanced Practice (AMAP) to deploy our telematics solution for a 12 month in-field research project. The aim of the project is to scientifically validate telematics technology to determine its effectiveness in reducing the risk of young drivers causing or being involved in an accident – thereby improving road safety.